Best about us pages6/7/2023 Most of the time, the history of a startup isn’t old. Where and how did your business start? What’s your company’s genesis, and who was there with you? That’s why business values are your answer to the question, “What attitude towards life is foundational to my business?” History If you’re struggling to write your company values, here’s a hint: The line between personal and business values is fine. They show in everything you do in business and are a gemstone you don’t let go of. You’re not in business for the money only, right? Your company is made by humans for humans, and the fact that it has values confirms that.Ĭompany values state what you and the team stand for in business. Just make sure you note the long-term results you’re aiming at. If you’re ambitious and yet have realistic goals, don’t play it humbly! Say how you want to change your community or the world with your products.Īs with the mission, you don’t need to write an explicit vision statement. Explain how you’d like your prospects to know your brand for in the long haul, usually in a matter of years. Trace your company’s future on your about us page. Where are you heading with your business? What market position do you envision for your products in the future? It describes what you’re going to serve your target audience with and why. ![]() What impact do you wish it has on customers or the world?Ī company’s mission is the whole point of building the business.You don’t need to write an explicit mission statement, but you must answer these questions on your about us page: About Us Page TemplateĪlthough the structure varies, the average about us page content sample contains these elements: Mission Let’s see what this means in more detail. And don’t be shy to shout it out on your about us page! What to Include in an About Us PageĪt a high level, well-crafted about us page examples say: Just like chefs are incredibly proud of their best creations, take pride in what you’ve accomplished so far in your business. ![]() You might need to rectify seasonings a few times-or iterate-before wowing your diners. And strategy is a slowly-cooked, flavored meal. Take your time, though, because cooking a jaw-dropping about us page is an exercise of strategy. Web design-that’s clean and has prime usability, yet it’s immensely creative.īy blending these two ingredients, you’ll obtain an effective about us page that masters customer acquisition.Content-that’s straightforward and echoes the brand’s voice, whether it’s more or less casual, inspirational, controversial, or even humorous.The recipe for the most amazing about us page examples has two ingredients. They convey that the website is full of Expertise, Authoritativeness, and Trustworthiness (or E-A-T). In the process, about us pages please Google’s algorithm. Then, they claim brand uniqueness, exude brand credibility, and ultimately prompt lead conversion. Shortly, the most outstanding about us page examples start with feeding curiosity. Describe the brand’s history-to reinforce its credibility and add value to the business’s unique selling proposition (or USP).State the company’s mission, vision, and values-to figure out if they share the same drives.Present the team-to know the people behind the products, who make the business happen.Provide social proof-that the brand delighted customers for real before.In other words, leads expect a startup about us page to: They want to know the company before reaching out to you or buying your products. ![]() Leads go to a startup about us page because they heard or read about the business and got curious. ![]() They’re still building their reputation and earning trust from their target audience. Now, the thing is: Startup brands are on the other side of the fence from established brands like Apple. The brand is highly renowned, and you know it would deliver a supreme customer experience. If you were to buy a MacBook, would you read Apple’s about us page before deciding to purchase? I bet you wouldn’t. Roll Up Your Sleeves and Uplift Your About Us Page.Our Curated Selection of About Us Page Examples.
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